Thinking About Strategy
The word "strategy" can mean something different depending on whom you ask; ten strategy experts might all give unique definitions, and I have my own perspective. At its core, strategy is about finding a way to move forward. This applies to individuals, teams, organizations, products, or services, in short, anything that needs to progress from a current state to a new level.
Strategy Management Training & Development Program
Strategic Alignment
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Full Program Supporting Content
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8 Contact Hours
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0.8 Continuing Education Units
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8.0 Professional Development Units
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How Others Define Strategy
There is no one right answer, only opinions.
The question becomes, what do you and your organization need to achieve?
Thought Leaders on Strategy
“…Value for Shareholders…”: Kaplan, R. S., & Norton, D. P. (2004).
Strategy Maps. Harvard Business School Press.
“…Competitive Advantage…”: Pearce II, J. A., & de Kluyver, C. A. (2015).
Strategic Management. Business Expert Press.
“…Superior Performance Relative to Competitors…”: Rothaermel, F. T. (2017). Strategic Management. McGraw Hill.
“…How a Business is Going to Compete…”: Porter, M. (1980).
Competitive Strategy. The Free Press.
“…Plan for Achieving Goals and Objectives…”: Nickols, F. (2008).
Strategy, Strategic Management, Strategic Planning, and Strategic Thinking.
“…Building Capabilities & Competencies…”: Gerald Jeffs (2019),
Strategy & Project Management Professional.
What Strategy is and What it isn't
A strategy only matters if it’s reflected in real actions and implemented plans. Growth discussions, new services, and product ideas remain theory until acted upon. An organization’s true strategy is revealed in its spending, project choices, and visible changes at all levels.
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Overseeing a strategic project portfolio helps maintain focus on essential tasks, provides internal clarity on the organization's direction, and enables strategic adaptability as market conditions evolve. Instead of discussing future intentions, shift the conversation toward actions currently underway.
